An advent worth unwrapping
As Advent calendars have evolved from a festive tradition into a social media-worthy gifting experience, Naked Wines needed a design that reflected a more premium brand expression.
Working within the framework of a newly evolved visual identity, the challenge was to thoughtfully stretch the brand guidelines to create a wine Advent calendar that felt elevated and gift-worthy, while remaining unmistakably Naked Wines.
Drawing on wine-inspired details and subtle festive cues, I created a series of bespoke symbols and patterns to sit within a flexible grid system. This allowed the visual language to scale seamlessly across a range of deliverables. The colour palette was also expanded with richer, more sophisticated tones to reinforce the premium positioning.
