In a crowded market of self-proclaimed “creative” workspaces, many environments prioritise style over substance, resulting in spaces that distract rather than support meaningful work. To help SPACES stand apart, we identified its defining strength: a designer mindset that values thoughtful, functional design over the impractical maximalism often seen across the category.

Our approach re-centred the brand around the hexagon from the existing logo, reimagining it through a three-dimensional lens. This unlocked a rich and flexible visual language, creating greater creative freedom while establishing a robust design system that could be applied consistently by both internal and external teams across every touchpoint.